AVON, Conn.--(BUSINESS WIRE)-- For the last few years, Eastbridge Consulting has been collecting data and calculating an estimate of the percentage of voluntary sales that are actually takeover cases (moving from another voluntary carrier). Based on the most recent U.S. Worksite Sales Report, takeovers now account for about 28.5 percent of the new business premium (NBAP) reported in 2008.

"While it is clear that takeovers are increasing," says Gil Lowerre, president Eastbridge, "the level of takeover business is still far below that of most benefits business lines. This makes the voluntary market a very attractive business line for both carriers and brokers/producers."

This year's estimate of 28.5 percent is up from 17 percent last year. "While we know takeovers are increasing," comments Bonnie Brazzell, vice president, Eastbridge, "part of the reason for the increase is likely due to additional companies reporting data. We have seen more companies tracking this number, so more are able to report it to us."


The U.S. Worksite Sales Report is an annual report conducted by Eastbridge for the past ten years. The 2008 report includes detailed data on the performance of 62 worksite marketing carriers, both group and individual, and represents the largest number of carriers included in any sales report for the industry. The report is only available to participating carriers. For more information, contact Eastbridge at info@eastbridge or call (860) 676-9633.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.

Eastbridge Consulting Group, Inc.

Jennifer Davis, 860-676-9633

Source: Eastbridge Consulting Group, Inc.