Prism Awards Shine Light On NAIC Consumer Outreach

Wednesday, Oct 21,2009, 8:34:48 PM Click:

The National Association of Insurance Commissioners (NAIC) and its consumer education program, Insure U, is being honored for its public relations initiatives for a second consecutive year. The Greater Kansas City Public Relations Society of America (GKC PRSA) recognized the NAIC with three PRISM awards for excellence in communications.

The NAIC received a first-place PRISM award for its two nationwide public service announcements: one on helping consumers make informed decisions about long-term care insurance and another that reminded consumers on the importance of getting prepared before a natural disaster strikes. GKC PRSA judges remarked on the “impressive turnkey PSA approach and noteworthy participation by NAIC membership.”

“This prestigious recognition from PRSA is a heartening endorsement of our public relations initiatives,” said Roger Sevigny, NAIC President and New Hampshire Insurance Commissioner. “The NAIC prides itself on a spirit and style of communications outreach that is enhanced by collaboration with all of our member states. We look forward to continuing to build on an award-winning platform of services that support state-based regulation.”

The NAIC also received two silver PRISM awards for its 2008 Annual Report and Public Information Officer (PIO) Forum. Using a theme of “Navigating Change,” the annual report summarized how state insurance regulators weathered the financial turmoil of the past year by embracing change and new directions.

The 2008 PIO Forum focused on developing engaging writing skills and media relationships, as well as leveraging NAIC information and staff support to assist with the everyday demands of PIOs as the voice of the state insurance departments.
Click HERE to view long-term care PSA.
Click HERE to view disaster preparedness PSA.

Click HERE to view 2008 Annual Report.
For more information about Insure U, visit www.InsureUonline.org

About the NAIC
Formed in 1871, the National Association of Insurance Commissioners (NAIC) is a voluntary organization of the chief insurance regulatory officials of the 50 states, the District of Columbia and five U.S. territories. The NAIC has three offices: Executive Office, Washington, D.C.; Central Office, Kansas City, Mo.; and Securities Valuation Office, New York City. The NAIC serves the needs of consumers and the industry, with an overriding objective of supporting state insurance regulators as they protect consumers and maintain the financial stability of the insurance marketplace. For more information, visit www.naic.org.