MileMeter Founder Featured As Expert on By-the-Mile Auto Ins

A select group of auto insurance regulators, environmentalists, consumeradvocates and auto insurance executives recently gathered at the 2009Ceres Conference to hear three industry experts outline the benefitsof pay-as-you-drive (PAYD) insurance.

"Pure mileage-based insurance is a unique product that is equitable,environmental and responsible," said MileMeter President Chris Gay,during his presentation.

Gay, founder of Dallas-based MileMeter,was invited to weigh in on by-the-mile insurance because MileMetercontinues to be the first and only company in the nation offeringby-the-mile insurance without installing tracking devices that raise thecost of insurance, violating consumer privacy.

"MileMeter offers the best Pay-As-You-Drive policies currently availablein North America. It's easy to use, affordable and gives motorists themaximum possible incentive to reduce their annual mileage," said one ofthe panelists, Todd Litman, founder and executive director of the VictoriaTransport Policy Institute.

"MileMeter is setting the standard for the entire industry by directlyservicing overcharged and underserved drivers," Gay noted. "If MileMeterdoes its job well, other insurance companies will soon follow our leadso that Texas drivers aren't the only ones benefiting."

Working to address challenges such as global climate change, Ceresacknowledges that PAYD insurance is one way to provide consumers with an economic,green incentive to limit miles driven and receive a reduced rate incurrent policies while simultaneously helping the environment. Consumersrespond to incentives, and with appropriate incentives Ceres arguedgovernments and corporations can encourage more sustainable, responsibleconsumption.

During the presentation, Gay also outlined how MileMeter's transparentpricing creates the most effective auto insurance incentives to reducevehicle miles traveled (VMT). MileMeter's radically different businessmodel allows motorists to greatly reduce insurance premiums simply bydriving fewer miles. For those driving up to 10,000 miles per year, expectedsavings can average 25 -- 75 percent on most policies.

Gay explained, "MileMeter's by-the-mile auto insurance is convenient,customizable and rewards good social and environmental behavior. Theobvious consumer benefit is cost savings but PAYD auto insurance alsospurs fewer miles driven on the roads, leading to fewer tailpipeemissions and traffic injuries, less toxic road runoff, and less demandfor road and parking lot construction, which helps reduce urban sprawl,improve air quality and fight climate change."

About MileMeter

Based in Dallas, MileMeter Insurance Company is the first and only autoinsurance company in the United States to be licensed/admittedspecifically to sell per-mile auto insurance. MileMeter is well-fundedand deeply re-insured and offers conventional claims processing andcustomer service. The company's management team, investors and advisorshave extensive experience in auto insurance and have developed theprocesses and systems to enable its launch and expansion. MileMeter'snovel methods and system are protected by more than 60 Patent Pendingclaims. For more information please visit www.milemeter.com.