Take Control of Car Insurance Costs With Progressive

Giving drivers more control over their carinsurance costs has earned Progressive a spot on the 2009 CIO 100sponsored by CIO magazine. NameYour Price® -- Progressive's exclusive online tool thatenables drivers to tell the company what they want to pay for carinsurance -- has been selected by CIO for recognition. Each year, CIOmagazine honors 100 companies around the world that use technology togive them a competitive advantage and help them grow.

"When we developed Name Your Price, our goal was to make it easy forcustomers to compare different car insurance packages before selectingthe one that best met their needs," said Ray Voelker, Progressive'schief information officer. "Being recognized by CIO magazine forputting our customers in the driver's seat is an unexpected bonus."

When car insurance shoppers go to progressive.com for a quote, theyenter basic information about themselves and their vehicles and thentell Progressive how much they want to pay for insurance. The Web sitedisplays the closest available package of coverages, limits anddeductibles offered based on the price they've entered.

Users can then drag a "slider" bar to the right or left, and coverageoptions are changed on the fly making it easy for users to see how theirprice selection affects their coverage. For example, drag the slider barto the right, and rates increase as coverages limits go up anddeductibles go down. Drag the slider bar to the left, and rates decreaseas coverage limits go down and deductibles go up.

To view an online demonstration of the program, go to www.progressive.com/nameyourprice.

About Progressive

The Progressive Group of Insurance Companies, in business since 1937, isone of the country's largest auto insurance groups, the largest sellerof motorcycle policies, and a market leader in commercial auto insurancebased on premiums written.

Progressive is committed to becoming consumers' #1 choice for autoinsurance by providing competitive rates and innovative products andservices that meet drivers' needs throughout their lifetimes, includingsuperior online and in-person customer service, and best-in-class,24-hour claims service, such as its concierge level of claims serviceavailable at service centers located in major metropolitan areasthroughout the United States.

Progressive companies offer consumers choices in how to shop for, buy,and manage their auto insurance policies. Progressive offers itsproducts, including personal and commercial auto, motorcycle, boat, andrecreational vehicle insurance, through more than 30,000 independentinsurance agencies throughout the U.S. and online and by phone directlyfrom the Company. Private passenger auto products and prices aredifferent when purchased directly from Progressive or throughindependent agencies. To find an agent or to get a quote, go to http://www.progressive.com.

The Common Shares of The Progressive Corporation, the Mayfield Village,Ohio-based holding company, are publicly traded at (NYSE:PGR).