Rain and Hail L.L.C. And Farm Bureau Mutual Insurance Company Announce Alliance

Rain and Hail L.L.C. ("Rain and Hail") and Farm Bureau Mutual InsuranceCompany (FBMIC) today announced that Rain and Hail will service FBMICcrop insurance business beginning with the 2010 crop season.

Under the agreement between the parties Rain and Hail will be theManaging General Agent for Farm Bureau Mutual Insurance Company policieswritten on Western Agricultural Insurance Company paper, and willperform all aspects of servicing the Multiple Peril Crop Insurance,Livestock, Crop Hail and specialty crop insurance products written bythe FBMIC captive and independent agency forces.

Finalization of the arrangement is contingent upon receipt ofappropriate regulatory approvals.

"Rain and Hail welcomes the opportunity to work with FBMIC agents andpolicyholders to continue to provide premier risk management productsand services to America's farmers," said Steve Harms, Rain and HailChairman of the Board.

"We firmly believe this strategic alliance creates the right opportunityto capitalize upon the collective strength of our two organizations,"said Jim Hohmann, Chief Executive Officer of FBL Financial Group, Inc.the West Des Moines-based financial services holding company thatmanages Farm Bureau Mutual Insurance Company and Western AgriculturalInsurance Company. "Together we can deliver a comprehensive offering ofessential and differentiated products that bring new value to theAmerican farmer."

"Both Companies have long histories of providing risk managementsolutions to the American farmer and this alliance further strengthensthe commitment that is made to producers across the U.S.," added RobertHaney, Rain and Hail President.

The agricultural marketplace is dynamic, with changes occurring inregulations, technology, genetics and production capabilities, as wellas the volumes required for producers to remain successful. "Theseissues, coupled with the risk management needs of today's farmer, createan opportunity for industry leaders to work together to ensure thatfarmers have access to the best tools and resources for protecting andenhancing their financial performance," said Bruce Trost, Executive VicePresident of Farm Bureau Financial Services' property and casualtycompanies.

Plans are in place for agents and policyholders to seamlessly move tothe Rain and Hail system and support structure. "Existing policyholderscan rest assured that the relationships they have developed with theirlocal agent will not experience change and the transition will be asmooth process." "Rain and Hail is excited to embrace this growthopportunity for our crop insurance lines of business." stated ScottArnold, Rain and Hail National Marketing Manager.

Headquartered in Johnston, Iowa, Rain and Hail is a leading providerof agricultural insurance. From Multiple Peril Crop Insurance toCrop-Hail coverage and Farm Property and Casualty to Auto insurance,Rain and Hail covers the risk management needs of today's farmers. Rainand Hail has eight division offices throughout the U.S., as well as onein Canada. For more information, visit www.RainHail.com.