Battle of the Sexes Boosts Kwik Fit Insurance Sales

Kwik Fit Insurance (KFI) played host to a battle of the sexes on Monday as they undertook their second major sales day of 2009.

The day, which saw the firm negotiate discounts for its customers, was a huge success as KFI enjoyed some of its strongest sales figures since it began trading in 1995.

Numbers of car insurance policies rocketed with almost 1300 new policies sold, resulting in the intermediary's fifth strongest sales day for car insurance on record. In addition to strong car insurance figures, KFI also benefited from a surge in home insurance policy sales as the company continues to make a concerted effort to build it's presence in the home insurance market. The sales day proved to be the second strongest day for home insurance policy sales on record.

In order to install some competitive spirit into the business on the day, staff were pitched into a battle of the sexes as boys competed against girls in a series of physical and mental activities. In addition, the challenge was set to see who would take in the most sales on the day and it was the boys who eventually triumphed after the twelve hour contest.

Alan Brown, Director of Operations at Kwik Fit Insurance, was delighted with the success of the day: "The success of our sales day does not happen by chance. There is an enormous amount of work that goes into ensuring our customers receive the full benefit of these events, from the discounts negotiated by our Insurer Development team, through the marketing and promotion of the day and onto the dedication and hard work of everyone within our sales team."

As well as car and home insurance, Kwik Fit Insurance provides an extensive range of business insurance products aimed at small to medium sized enterprises, breakdown cover, motorcycle and van insurance, as well as travel and pet insurance.

Note To Editors

As a result of customer demand Kwik Fit Insurance Services was launched in 1995 and has grown to become one of the UK's leading car insurance distributors and home insurance intermediaries.

Originally employing 130 people, our trailblazing call centre at Uddingston, Lanarkshire, now employs more than 800 people, handling an incredible 10 million calls every year.

Contacts: Kwik-Fit Insurance Gordon Ross 01698 786369 gordon.ross@kfis.co.uk

SOURCE: Kwik Fit Insurance