REPEAT - Media Advisory - Scotiabank Celebrates Launch of New Insurance Center, with expanded product offerings

Scotiabank is announcing its new Home and Auto Insurance Program and associated launch of additional Life and Health products as well as enhanced online capabilities and the grand opening of its first Insurance Centre initially marketing Home and Auto Insurance.

Who: Mark Cummings, Senior-Vice President and Head, Insurance Canada,

Scotiabank;

Robin Hibberd, Executive Vice-President, Personal Lending and

Insurance, Scotiabank; and

Chris Hodgson, Group Head, Canadian Banking, Scotiabank.

What: 12 p.m. to 2 p.m. - Online insurance consultations for customers,

prize give-aways, and more.

1 p.m. - Media kick-off, with photo opportunity.

When: Monday, August 17, 2009

12 p.m. to 2 p.m.

Where: Scotia Plaza

Concourse level

40 King Street West, Toronto

Scotiabank is one of North America's premier financial institutions and Canada's most international bank. With close to 69,000 employees, Scotiabank Group and its affiliates serve approximately 12.8 million customers in some 50 countries around the world. Scotiabank offers a diverse range of products and services including personal, commercial, corporate and investment banking. With more than $513 billion in assets (as at April 30, 2009), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). For more information please visit www.scotiabank.com.