Clear Choice Health Plans Debuts New Name, Logo, and Brand Strategy

Clear Choice Health Plans, Inc. has unveiled its new name, Clear One Health Plans, and brand promise, which it said represents a significant milestone in the company's history and further emphasizes the company's commitment to its customers.

"This is an exciting time for the company and a perfect opportunity to renew our commitment to our customers. We took this opportunity develop a fresh new identity that captures the essence of our mission and the Company's commitment to provide our members peace of mind and confidence in their health care coverage," stated Patricia Gibford, President and CEO of Clear One Health Plans. "The new logo design includes a unique blue and orange butterfly which is a key design element that conveys important corporate values such as heath, wellness, security, approachability, and caring."

The unveiling of the new name begins with a campaign to educate consumers about the Company's renewed commitment to its customers, as well as introduce the new corporate website. The campaign is intended to communicate that Clear One is not a different company, but represents a renewed commitment that builds on the mission to provide community-based health insurance products.

"Since 1995, the Company has stood for a high-touch, local insurance company that is committed to excellence in customer service. Enhancing the Company's brand is one of our most important responsibilities as we continue to grow," stated Gibford.

Clear One Health Plans offers health plans to meet the needs of employers, providers, and consumers.