PARTNERS+simons Intros Health Reform Readiness

PARTNERS+simons has announced the launch of Reform Readiness, a proprietary approach for health insurance marketers looking to succeed in a radically new regulatory environment.

As health insurers plan for strategic growth and customer acquisition, the group noted, they are faced with navigating new and anticipated national regulatory reforms. PARTNERS+simons said it developed Reform Readiness expressly for these organizations, building on more than 20 years of experience, including work with numerous healthcare organizations in Massachusetts during its landmark reform. According to a release, the PARTNERS+simons Reform Readiness process consists of tracks that incorporate chemistries of marketing services_market analysis and research, brand and demand strategy development, concepts and messages, channel planning, digital delivery, measurement and analytics.

"Healthcare reform began in Massachusetts four years ago, and we have an understanding_as a state and as an agency_of the implications. We see it as creating opportunity for us outside Massachusetts due to our deep domain expertise," said Tom Simons, CEO and Chief Creative Officer.

The Company noted that Reform Readiness Health Marketing Strategies is for health plan marketers who are focused on:

-Educating and encouraging consumers about how to manage their own health;

-Bending the medical cost curve by both incenting more efficient coordination of care delivery and higher quality care -- which will combine to control costs; and

-Supporting the drive for payment reform through marketing next generation product options.