Alex Woo Creates Pendant to Raise Funds for Christina Applegate's Foundation, Right Action for Women

New York jeweler Alex Woo has designed a delicately branched "tree of life" pendant, in gold or silver, to benefit actress Christina Applegate's foundation Right Action for Women, which helps women at increased risk for breast cancer get the information and testing they need to beat the disease.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090928/NY82306 )

"Since losing my mother to breast cancer when she was much too young, I have always been active in the fight against it," Woo said. The opportunity to work with Christina to design a piece to benefit Right Action for Women was tremendous given the inspiration she has provided to millions of young women."

In this design, Woo wanted to not only signify balance, peace and harmony in the shape of the tree and branches but also incorporate the feminine curves of a woman. Woo added 7 leaves to represent each day of the week, as a reminder to live each day to it's very fullest.

Applegate said the design of the pendant recalled her own experiences in dealing with breast cancer.

"This piece reminds me so much of the roses I made out of ribbons for my friends and family while in the hospital," she said. "I am so grateful to Alex for creating such a beautiful piece to benefit Right Action for Women. Proceeds from the necklace will help women at high risk for breast cancer get the screenings and testing they need to beat this disease."

Woo is donating net proceeds from the pendant, which retails for $198 in silver and $998 in 14-karat yellow gold and is available at www.alexwoo.com, select Bloomingdales locations, and select stores nationwide.

About Alex Woo

Alex Woo is a jewelry designer based in New York whose work delicately balances the trendy "must have" and the classic into sleek and stylish designs that evoke the bold strength of today's women, while keeping intact their natural femininity. With a design workshop located in the heart of Rockefeller Center, each piece is made in New York. www.alexwoo.com

About Right Action for Women

Right Action for Women: A Christina Applegate Foundation was established by award-winning actress Christina Applegate, in partnership with the Entertainment Industry Foundation, a 501(c)(3) organization. In 2008, after receiving her breast cancer diagnosis, Applegate created the foundation to educate women about what it means to be at "high risk" for breast cancer and encourage them to talk to their doctors about appropriate screening. Right Action for Women will provide aid to individuals who are at increased risk for breast cancer and do not have insurance or the financial flexibility to cover the high costs associated with breast screenings. www.rightactionforwomen.org

About the Entertainment Industry Foundation

The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. www.eifoundation.org

SOURCE Alex Woo