Jackson(R) Enhances Variable Annuity Lineup with Launch of Perspective Rewards(SM) Bonus VA

Jackson National Life Insurance Company(R) (Jackson) today announced the launch of Perspective Rewards, a new variable annuity product that offers an automatic bonus of either 6 or 8 percent, depending on the amount of initial premium payments.(1) Regardless of the premium amount, Perspective Rewards gives contract holders the opportunity to invest in any of Jackson's available investment options, as well as the company's entire suite of benefits.

Adjusted premium(2) of $100,000 and greater will earn an 8-percent bonus, while adjusted premium under $100,000 will earn a 6-percent bonus. Additionally, the 6- or 8-percent bonus may be available for subsequent premium payments.(3)

"Jackson has a long-standing tradition of effectively balancing product innovation with financial discipline and a conservative approach to risk management," said Clifford Jack, executive vice president and chief distribution officer for Jackson. "Our focus is on providing high-quality retirement income solutions that are priced to deliver value to the customer while supporting Jackson's financial stability and long-term viability."

Perspective Rewards also offers additional bonus crediting on new premiums received in the first contract year that cause the adjusted premium to meet or exceed $100,000.

Perspective Rewards is the fourth contract offered within Jackson's Perspective(SM) family of variable annuities. As with all of Jackson's Perspective VAs, contract holders have the ability to select and pay for the features and benefits that best meet their needs, including optional guaranteed living benefits, death benefits and earnings protection features.

"The modular design of our variable annuities has always been an important differentiator for Jackson," said Steve Kluever, senior vice president of product and investment management for Jackson National Life Distributors LLC. "The flexibility and transparency we build into our products is more relevant than ever in today's environment, as investors seek benefits and cost structures that are easy to understand and allow for true customization."

Advisers who wish to learn more about Jackson, the support offered by the company's wholesaling team, or the optional features and benefits available within Jackson's variable annuity products, can contact Jackson at 800/711-JNLD (5653) or visit www.jackson.com.

About Jackson National Life Insurance Company

With nearly $77 billion in assets (IFRS unaudited)*, Jackson National Life Insurance Company (Jackson) is an industry leader in variable, fixed and fixed index annuities. The company also offers life insurance and institutional products. Jackson markets its products in 49 states and the District of Columbia through independent and regional broker-dealers, financial institutions and independent insurance agents. Jackson's subsidiary, Jackson National Life Insurance Company of New York(R), similarly markets products in the state of New York. Through its affiliates and subsidiaries, Jackson also provides asset management and retail brokerage services. For more information, visit www.jackson.com.

*Jackson has nearly $77 billion in total IFRS assets and nearly $68 billion in IFRS policy liabilities set aside to pay primarily future policyowner benefits (as of 6/30/09).

(1. )The bonus may be recaptured whenever a withdrawal of the corresponding premium is made (except as provided by the free withdrawal provision), in the event of income payments upon annuitization or upon the exercise of the right to examine period, in accordance with the recapture charge schedule.

(2. )Adjusted premium is determined at the time each premium payment is processed and is equal to the sum of all premiums processed to date (including current premium payment) less the sum of all partial withdrawals processed to date.

(3.) Additional premiums must be received prior to the contract anniversary following the oldest contract holder's 85th birthday.

The Perspective Family of variable annuities (VA210, VA220, VA250, VA410) and Jackson's Perspective Rewards Product (VA340) are issued by Jackson National Life Insurance Company (Home Office: Lansing, Michigan) and distributed by Jackson National Life Distributors LLC, member FINRA. Not available in all states and state variations may apply. This product has limitations and restrictions, including withdrawal charges, recapture charges and excess interest adjustments where applicable. Jackson offers other variable annuity products with different product features, benefits, terms, charges and limitations. Please contact the company for more information.

Guarantees are backed by the claims-paying ability of Jackson National Life Insurance Company and do not apply to the principal amount or investment performance of the separate account or its underlying investments. Variable annuities involve investment risks and may lose value. A variable annuity is a long-term, tax-deferred investment vehicle designed for retirement. An annuity's earnings are taxable as ordinary income when distributed and, if taken before age 59 1/2, may be subject to a 10% federal tax penalty.

Before investing, investors should consider the investment objectives, risks, charges and expenses of the variable annuity and its underlying investment options. The current contract prospectus and underlying fund prospectuses, which are contained in the same document, provide this and other important information. Please contact your representative or the Company to obtain the prospectuses. Please read the prospectuses carefully before investing or sending money.

Jackson National Life Insurance Company is an indirect subsidiary of Prudential plc, a company incorporated and with its principal place of business in the United Kingdom. Prudential plc and its affiliated companies constitute one of the world's leading financial service groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 150 years and had more than $403 billion in assets under management as of June 30, 2009. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

The following cautionary statement is included to make applicable and take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 for any forward-looking statements made by, or on behalf of, the Company. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. However, as with any projection or forecast, forward-looking statements are inherently susceptible to a number of risks and uncertainties and actual results and events could differ materially from those currently being anticipated as reflected in such forward-looking statements. There can be no assurance that management's expectations, beliefs or projections will result or be achieved or accomplished.

SOURCE: Jackson National Life Insurance Company