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Update: BestDay Audio for Thursday, Nov. 5: LIMRA/LOMA's Robert Kerzner on Financial Crisis

 

Friday, Nov 06,2009, 11:52:18 AM   Click:

(This corrects information in the headline and first paragraph. Kerzner is the head of LIMRA, LOMA and LL Global.)

BestDay Audio for Thursday, Nov. 5: Robert Kerzner, president and chief executive officer of LIMRA, LOMA, and LL Global, discusses "the new normal" for consumers following the financial crisis and what it means for the U.S. life insurance industry.

Recent episodes of BestDay Audio include:

? Wednesday, Nov. 4: Susan Engleson, senior manager at comScore, discusses insurers' digital marketing initiatives, including online advertising, social media and other venues. Insurers have been actively building their presence online, but are still finding their voice in the world of social media, she says. Also included in the cast: Daniel Mulheran, president of ING's U.S. retail life distribution, discusses how the life industry is in a "conundrum" following the financial crisis of 2008, because it's facing the challenge of providing product guarantees at a time when financial security is more important to people than ever.

? Tuesday, Nov. 3: Jon Swallen, senior vice president of research at TNS Media Intelligence, discusses insurers' spending on advertising marketing, how automobile insurers have adapted their messages to recessionary times and insurers' growing appetite for sports-based marketing.

? Monday, Nov. 2: John Parker oversees marketing for Zurich North America, one of the largest commercial writers. Parker is a featured speaker at next week's A.M. Best's Insurance Marketing and Advertising Summit and the former head of McKinsey's insurance practice for North America. That gives him a unique background on the intersection of insurers' marketing and business needs.

? Friday, Oct. 30: Best's Review Insight columnist Robert Stein, vice chairman of global financial services for Ernst & Young, discusses the creation of an Office of National Insurance within Treasury. Also included in the cast: Best's Review Insight columnist Michael Costonis, executive director of Accenture's North American insurance practice, on how analytics help carriers align customers, products and channels to achieve growth.

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