Announcing Aviva Canada's New President and Chief Executive Officer

Igal Mayer, incoming Chief Executive of Aviva North America, today announced the appointment of Maurice Tulloch to the role of President and CEO of Aviva Canada, effective January 1, 2010. As announced in October, current President and CEO, Robin Spencer, is returning to the UK to assume the role of Chief Risk Officer for Aviva plc.

Prior to this appointment, Mr. Tulloch was Executive Vice President, Broker Distribution (Ontario) and Specialty Distribution and part of Aviva Canada's Executive Committee. He has been with Aviva since 1992 and has held increasingly senior management positions including President of Aviva-owned Pilot Insurance Company and Executive Vice President for Aviva Traders, Aviva Elite and Aviva Scottish and York. Mr. Tulloch also gained international experience working at Aviva group centre in London, England.

"Maurice's significant insurance industry experience, ability to drive successful results and extensive relationships with our independent broker partners make him a natural to lead Aviva's business in Canada," stated Mayer. "I am pleased that our focus on developing our people has resulted in our new CEO coming from within Aviva Canada," Mayer continued.

"I look forward to building on the momentum we have within the Canadian P&C market, as well as working with the independent broker channel and our entire Canadian workforce," commented Tulloch. "It will be a pleasure to lead an already great team into the next decade."

Mr. Tulloch will work closely with Mr. Spencer in the coming weeks to ensure a seamless transition into his new role. He will also devote time to meeting employees and brokers across the country.

In addition to Mr. Tulloch's appointment, Mr. Mayer also announced that Greg Somerville will become Executive Vice President with sole responsibility for the broker business in Canada; a role formerly split in Canada by region. Previously Mr. Somerville was Executive Vice President, Broker Distribution (East & West), Surety and Reinsurance.

About Aviva Canada

Aviva Canada Inc. is one of the leading Property and Casualty insurance groups in Canada, providing home, automobile and business insurance to more than three million customers. Our group of companies has more than 3,300 employees, 40 locations and more than 3,000 independent broker partners. Aviva Canada Inc.'s products and services are delivered across the country through its operating entities: Aviva Pilot; Aviva Traders; Aviva Elite; Aviva Scottish & York; Aviva Insurance Company of Canada; and S&Y Insurance Company. Aviva Canada Inc. is a wholly owned subsidiary of UK-based Aviva plc, the world's fifth largest insurance group.