Tele Atlas Maps Plan for Pitney Bowes Business Insight

Tele Atlas, a supplier of digital maps and content for navigation and location-based solutions, and Pitney Bowes Business Insight, a supplier of data quality and location intelligence solutions, announced an agreement under which Pitney Bowes Business Insight will use Tele Atlas map data across its entire line of solutions, which are designed to help workflows and business systems.

In a release, the company noted that for more than 14 years, Tele Atlas and Pitney Bowes Business Insight have enabled powerful location intelligence applications for thousands of public and private organizations across a range of industries, including real estate, financial services, retail, restaurant, wireless, communications, insurance and government. Pitney Bowes Business Insight will leverage Tele Atlas' global digital map database and Tele Atlas Address Points, which pinpoint discrete, actual street addresses to physical buildings or property parcels and deliver one of the industry's most accurate methods for locating addresses.

Through the agreement, Pitney Bowes Business Insight will also leverage Tele Atlas' administrative product suite exclusively in the United States to enable tax determination applications. With precise location content, Pitney Bowes Business Insight customers can effectively implement critical business imperatives, including identifying potential clients for target marketing, demographic analysis for site selection, assessing risk management, and serving regulatory requirements in the financial sector.

"Enterprise applications and business systems demand the most accurate and powerful location-based content. With Tele Atlas, we meet the stringent requirements for map and data accuracy that our customers require," said Rob Pipe, vice president of product management, Pitney Bowes Business Insight. "By expanding our work with Tele Atlas as our preferred digital map and content provider, we can enable our customers to make smarter logistical decisions, identify new market opportunities and more effectively conduct targeted marketing campaigns."

"Organizations worldwide rely on Pitney Bowes Business Insight's powerful location intelligence to help cost effectively solve their critical business challenges and make smarter decisions," said Mark Dykstra, head of government and enterprise sector, Tele Atlas. "We are proud to extend our relationship with Pitney Bowes Business Insight and create an even more collaborative partnership in which we find more opportunities together."