Medical Imaging Organization Launches

IROA is a national collection of medical imaging industry personnel and diagnostic clinics. The association will increase the public's awareness of the benefits of undergoing diagnostic procedures that often promote early detection of cancer.

"IROA was formed due to the need for a cohesive representation of the diagnostic imaging community," said Brant Gamble, president and founder of IROA. "We will employ any means necessary to effectively represent doctors and IDTFs across the nation."

Gamble said plans include employing a lobbying group that will communicate to Congress and the public that IDTFs operate in a more efficient manner than hospitals, therefore effectively reducing the overall cost of the healthcare system.

The organization's mission is to ensure the improvement of efficiencies and access to life-saving diagnostic tests — while policing and managing regulatory legislation that would affect the diagnostic imaging community. The organization is designed to respond to the unique needs of the medical community who are increasingly responsible for the growth and financial health of their respective organizations.

"We will create and deliver important services and events that are directed at the specific needs of the diagnostic imaging and oncology community," said Gamble.