A.M. BEST CO.; A.M. Best's "The Guide to Understanding Insurance Marketing" Now Available on Amazon



The newest guide from the A.M. Best Co., The Guide to Understanding Insurance Marketing, is now available on Amazon.com and other leading online book retailers.

The guide became available this week on Amazon.com (www.amazon.com), The Insurance Book Store (www.insurancebookstore.com), Baker & Taylor (www.btol.com), AbeBooks (www.abebooks.com) and Alibris (www.alibris.com).

This 82-page guide provides an overview to the many types of strategies available to marketing professionals in the insurance industry. It also is designed to be a resource for service providers or vendors seeking to contract with an insurance company. The Guide to Understanding Insurance Marketing provides understandable descriptions and statistics on a variety of marketplace tools and approaches-including branding, market analysis, direct and Internet marketing, advertising, multicultural considerations and social media. Also in the guide are listings and contact information of 200 property/casualty insurance companies, 200 life/health insurance companies, leading reinsurers and brokers, a look at many of the publishers who focus on the insurance industry, and fun quizzes and factoids.


Keywords: A.M. Best Co., Professional Services, Finance, Insurance, Insurance, Advertising, Marketing

This article was prepared by Insurance Weekly News editors from staff and other reports. Copyright 2009, Insurance Weekly News via VerticalNews.com.