Actor Has Big Message On Life

 

Tuesday, Aug 04,2009, 9:05:26 AM   Click:

Life insurance trusts that Mr. Big has a powerful effect in its latest advertising campaign to raise awareness of the importance of life insurance.

Actor Chris North, who played Mr. Big of "Sex and the City" and Detective Mike Logan in "Law & Order: Criminal Intent" is the national spokesperson for Life Insurance for Awareness Month an industrywide campaign organized by the Foundation to nonprofit LIFE.

Mr. North will make his personal story while educating the public about the importance of having life insurance. While his grandfather and father were life agents, Mr. North has another link with industry.

When Mr. Noth was 9, his father died in a car accident, leaving behind his mother to raise Mr. Noth and his brothers alone. Fortunately, Mr. Noth’s father did have a life insurance policy, which allowed his mother to raise the three boys and put them through college.


“Life insurance can be that safety net that catches a family when tragedy strikes,” Mr. Noth said in a statement. “I know from personal experience that life insurance can be the bedrock of a family’s financial security.”

His story will be broadcast in television and radio public service announcements starting this month, a prelude to Life Insurance Awareness Month during September.