Pacific Life Ranked Number One in Indexed UL and Variable UL Sales

Pacific Life Insurance Company achieved across-the-board gains in sales rankings for the second quarter of 2009, according to LIMRA International. The company ranked number one in indexed universal life (IUL), variable universal life (VUL) and survivorship VUL insurance sales.(1)

Pacific Life Insurance Company's Pacific Indexed Accumulator III(2) was also the industry's top-selling IUL product for Q2 2009, according to LifeSpecs.(3)

"Our number one ranking in IUL insurance sales is a significant achievement since we entered this market just four years ago," said Alyce Peterson, vice president of marketing services for the Life Insurance Division of Pacific Life. "We are pleased that this newest product line appeals to buyers who want some of the upside potential of the equities markets even without direct participation. Plus the minimum interest rate floors built into our IUL products help give the buyers extra comfort."

IUL and VUL insurance policies provide death benefits that can help protect families and businesses from the unexpected. Peterson pointed out that IUL's indexed accounts and VUL's variable investment options offer clients a greater potential for higher policy accumulated values.

"Our IUL products offer a choice of three indexed accounts, and our VUL products offer 58 variable investment options. In addition, clients can use our Portfolio Optimization service to simplify the diversification of the accumulated cash value in their VUL policies," Peterson said.

Life insurance professionals can learn more about opportunities for their clients through Pacific Life's top-selling IUL and VUL insurance products by contacting their Pacific Life representative or calling 866-722-9555.

About Pacific Life

Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. With more than half of the 100 largest U.S. companies as its clients(4), Pacific Life is also a member of the Insurance Marketplace Standards Association (IMSA), whose membership promotes high ethical standards for the sale of individual life insurance and annuities. For additional company information, including current financial strength ratings, visit Pacific Life online at www.PacificLife.com.

-- LIMRA International, Q2, 2009 Confidential Sales Survey of Participating Life Insurance Companies. Sales rankings are based on annualized periodic premium as measured against 77 participating companies.

-- Policy form #P08PI3. The policy does not directly participate in any stock or equity investments.

-- LifeSpecs.com, Advantage Index Sales & Market Report, 2nd Quarter, 2009. Ranking based on target premium for 35 reporting indexed life insurance companies providing product level sales data.

-- Client count as of April 2009 is compiled by Pacific Life using the 2009 FORTUNE 500(R) list.

Pacific Life refers to Pacific Life Insurance Company, and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York, and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each company is solely responsible for the financial obligations accruing under the products it issues. Product and rider guarantees are backed by the financial strength and claims paying ability of the issuing company and do not protect the value of the variable investment options. Variable insurance products are distributed by Pacific Select Distributors, Inc. (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company, and are available through licensed third party broker-dealers.

You should carefully consider a variable life insurance product's risks, charges, limitations and expenses, as well as the risks, charges, expenses and investment objectives of the underlying investment options. This and other information about Pacific Life are in the product and underlying fund prospectuses available from your registered representative or by calling (800) 800-7681. Read the prospectuses carefully before investing.