Japan-based AIG Edison Life Insurance has selected salesforce.com for an enterprise-wide cloud computing implementation.

By implementing Salesforce CRM and Force.com, AIG Edison intends to streamline its front and back office business processes and improve the quality of its customer service.

AIG Edison plans to deploy salesforce.com's sales cloud and service cloud to more than 5,000 users, who will have access to these applications via their iPhones.

By managing and sharing prospect information, opportunities, optimized product plans and up-to-date contracts in real-time, sales and customer service representatives will be empowered to provide attentive and timely customer care.

Salesforce.com said that AIG Edison will build applications on salesforce.com's Force.com platform to manage new contracts and insurance payments. Moreover, AIG Edison will develop applications for paperless and cashless business processes and transforming AIG Edison into a claimed efficient and environmentally friendly organization.

By moving to the cloud, AIG Edison expects to reduce hardware, software and IT systems maintenance costs as well as speed up delivery of IT services.

Tohru Futami, managing director and chief information officer at AIG Edison Life Insurance, said: "AIG Edison is making salesforce.com its business management platform. Salesforce CRM will empower our sales people and customer service agents with real-time information.

"And, moving our operations to the cloud will make us more agile and responsive to customer needs, allowing us to deliver greater value across all our customer touch points."