MAYFIELD VILLAGE, Ohio--(BUSINESS WIRE)-- Have you ever been shopping and wished you could grab a price gun to set the price you want to pay for an item? Well, you can't do this at the supermarket or department store, but now you can when shopping for car insurance. And it's just in time. As the recession lingers and more jobs are lost, the Insurance Research Council estimates that nearly one in every six drivers will drop their car insurance by 2010.

Don't drop your insurance. Name Your Price^® can help you easily find the price you can afford so you can be protected.

Name Your Price, available exclusively at www.progressive.com, lets you build a customized policy at a price that fits your budget. It also makes it easier to make a more informed decision about what you want and need in a car insurance policy.

"The option of choosing a price you want to pay for car insurance has never before been available to drivers," said Dale Willis, Progressive's Name Your Price manager. "And, it can be an important tool in times like these. Now you can easily know your options."

Here's how it works:

1. Go to www.progressive.com and get a quote. After you've entered some information about you and your vehicle, you can tell us how much you want to pay.
2. We'll then show you the closest available package of coverages, limits, and deductibles we offer based on the price you've entered.
3. You can then drag the "slider" bar to the right or left to see how your coverages and price can change. If you drag to the right, your rate will increase as your coverages change (e.g., higher limits, lower deductibles); if you drag to the left, your rate will decrease as your coverages change (e.g., lower limits, higher deductibles).

Name Your Price is currently available in 30 states and will continue a countrywide roll out throughout 2009 and 2010.


For an online demonstration, go to: http://www.progressive.com/nameyourprice.

Name Your Price has earned Progressive a spot on the 2009 CIO 100, which honors 100 companies around the world that use technology to give them a competitive advantage and help them grow.

About Progressive

The Progressive Group of Insurance Companies, in business since 1937, is one of the country's largest auto insurance groups, the largest seller of motorcycle policies, and a market leader in commercial auto insurance based on premiums written.

Progressive is committed to becoming consumers' #1 choice for auto insurance by providing competitive rates and innovative products and services that meet drivers' needs throughout their lifetimes, including superior online and in-person customer service, and best-in-class, 24-hour claims service, such as its concierge level of claims service available at service centers located in major metropolitan areas throughout the United States.

Progressive companies offer consumers choices in how to shop for, buy, and manage their auto insurance policies. Progressive offers its products, including personal and commercial auto, motorcycle, boat, and recreational vehicle insurance, through more than 30,000 independent insurance agencies throughout the U.S. and online and by phone directly from the Company. Private passenger auto products and prices are different when purchased directly from Progressive or through independent agencies. To find an agent or to get a quote, go to http://www.progressive.com.

The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at (NYSE:PGR).



Progressive PR

Kathy Bell, 440-395-0898

Source: The Progressive Corporation